VM&RD Retail Design Awards 2018 : Looks Salon

Looks Salon spread across 1565 sq ft in Navi Mumbai is created in a way in which the brand’s value and identity could be reinforced through the design solution. The site setting inside a mall came with several challenges; an oblique demising-line in the front, and an odd-shaped parcel. The store-front’s extensive length and an intention to provide a public face that feels transparent while simultaneously ensuring privacy for the indoors, manifest as major determinants of the lattice’s morphological design. The lattice has been modelled to cut across the front demising-line, piercing through the salon’s glass façade, while visually adjusting the store-front’s length and creating a distinct first impression. Due to the constraints of plywood as a material, a composition of several, unique, horizontal fin elements are conceived to reinforce the lattice’s self-supporting structure and to bind the curvilinear elements together. Functionally, they also double up as storage-cum-display shelves, while addressing concerns for indoor privacy and shielding the interior spaces from the outsiders’ eyes.

Lighting : Syska Lights