VM&RD Retail Design Awards 2018 : Neerus 1000 Signature

Spread across 1200 sq ft in Hyderabad, Neerus 1000 Signature store depicts Indian traditions fused with a modern setting. Indian craft techniques and Materials have been applied as design execution across the store. The façade is made of stone art done on Sandstone, which gives another level of experience with day light and evening wall wash lighting. “Beauty of engineering and craftsmanship” is applied on most of the interior elements and retail fixture design. Flooring is oval shaped in a centric pattern with the brand’s signature logo crafted on center gives the main focus to customer’s experience.

Moonlight Silver fibre glass headless mannequins with the bust draped in silver satin fabric were carefully placed in from of the columns on the left side display wall and the entrance to the trial rooms. Based on calculated lux levels, each zone of the store areas are highlighted using spot lights and track lights. Use of 3000 K warm yellow lighting on track and recessed ceiling lights are strategically placed for flexible focusing for the lighting environment.

Electrical Contractor: MK Interiors

Main Signage:  Cosmo Signs

Stone & Façade work: KrafTech stone designs

                                         Asia Pacific Marbles Ltd.

Lighting Fixtures: Focus Lighting

Lighting Design: FRDC

Retail Fixtures:  Rocky Steels

General Contractor: MK Interiors

Photography: Prasad Photography