VM&RD Retail Design Awards 2018: ONLY Mickey Mouse Limited Collection Window Display
By VJ Media Works Team | April 16, 2018
Best Window Display – Products & Collections; Project : ONLY Mickey Mouse Limited Collection Window Display; Merit : Madison OOH
ONLY, for the very first time, showcased a window display inspired by the most loved Disney character, Mickey Mouse. Photo-opportunities, in-store branding, and the ‘Vogue-Meets-Vintage’ window display, increased footfalls by 12%, and successfully sold 80% of the collection in less than a month.
Mannequins with iconic Mickey ears stylishly wore ONLY’s new collection, featuring Mickey. Filmstrips displayed Mickey’s fun side of expressions in the backdrop, while film reels added vintage charm to the display. The window display was a perfect blend of nostalgia and style.