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VM&RD Retail Design Awards 2018 : Regal Shoes

By VJ Media Works Team | April 12, 2018

Leisure Fashion & Sport – Accessories Specialty Store; Project : Regal Shoes; Winner : Nudes

The 3200 sq ft Regal Shoes outlet in Pune draws its design ideology from the cellular organisation of textured leather. These cellular triangular apertures form the DNA of the store design and are manifested on the “skin” that act as an interface between the inside and outside. The double layered surface enables the architectural skin to be porous and soft allowing natural and artificial light to penetrate into the store. Interesting light patterns are generated both during day time and night time. The circulatory trajectory from the storage area to the end user and back to the store area is critical with the retail operations. A transparent chute funnels the shoes from the upper level storage space to the retail zone on the first level. The rear service staircase aids the process as well. The interior is dominated by a predominantly white and gray aesthetic providing a neutral backdrop for enhancing the products on display.

Shopbuild main contractor : Opus Interior  

 

 

 

 

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