VM&RD Retail Design Awards 2018 : Tulips

By VJ Media Works Team | April 13, 2018

Home Improvement – Specialty Store; Project : Tulips; Merit : four Dimensions Retail Design India Pvt Ltd

Soft Furnishing Brand Tulips’s store in Delhi, spread across 4500 sq ft, is planned to facilitate a consultative engagement, distinctly differentiated from a transactional one offered by other players. The entire store experience is woven around the heart of the store – the open bespoke design studio of Tulips manned by the interior design and décor specialists. A lot of emphasis is made on the discussion tables placed around the store for consultative decision making across different categories (referred to as ‘design palettes’) of the store offerings. Inspirational installations like the ‘Artisan scissors mural’, miniature looms, antique luxury travel trunks and framed ‘art pieces’ of crafts, the arty chandelier and props used in the store add drama to the brand story of heritage in craftsmanship. The attention to detail in the exquisite display of product stories, messaging and visual merchandising in the store help reassure a visitor of the brand’s commitment to craftsmanship and quality in this very differentiated, aspirational and brand proprietary environment.