VM&RD Retail Design Awards 2018: Urban Ladder Experience Center

The design of first offline experience for Urban Ladder is a perfect blend of three elements; inspiration, visualisation and consultation. The customer experience is designed basis the customer insight that purchase of furniture is a highly involved, high-risk purchase where customers need a lot of information and reassurance. 

Urban Ladder, a brand synonymous with design, quality and trust, needed to make a statement of its launch offline. What better way than to announce it with an flagship store on a high street. The façade designed in the Urban Ladder house colour, using a metal mesh skin providing filtered views into the store. The signage in size and placement ensure the store is a landmark marking a statement of strength and confidence.