VM&RD Retail Design Awards 2018: Wild Craft

The new store is part of Wildcraft's mission to change India’s relationship with the outdoors. The creative idea focused around ‘Sensorial Awakening’ that the space created with its tryst with functional gear and apparels. Rope ceilings, real foliage, gobo lighting and full-scale graphics of jungle scenes etc created a camp-like atmosphere.

The store front signage is designed with a notional tree with textures and colour to evoke the senses along with the Brand color. The Brand Logo “W” is synergized within the tree formation with a bold LED lit Mnemonic to provide a view into the store with a shaded approach to create a sense of inquisitiveness. The Decals of tree in layered method on the Window glass and also the Window elements of metal verticals with bamboo lengths interspersed provide a unique feel. The main Store front Signage is also treated with textured external garden stone finish material with Bright brand signage.