Wheel of festive motion at TRENDS
By Retail4Growth Bureau | October 13, 2022
TRENDS has implemented these Diwali windows across all key markets in a span of 7 days.
Retail brand TRENDS has implemented these Diwali windows across all key markets in a span of 7 days. As the VM team says, “This was an outstanding achievement for us and needed end-to-end planning, proper vendor support and flawless logistics”
TRENDS has always focused on festive VM to reinforce their relationship with their T G. As the VM company informs, “The presence of Trends is increasing day by and the brand motto is to empathize, elevate and celebrate all festivals via our window marketing activity and in-store communications.”
This TRENDS window concept was developed to resonate with the tradition of Diwali. The colourful rotating wheel (rangoli) with golden diya & lights in abstract form represent the core of Diwali and spread the message of love and of removing darkness. The lit pillar on both sides adds to the season's decor.
Festivals offer the perfect opportunity for brands to reiterate their narrative and strike better customer connect through engaging VM.