The popular homegrown bespoke watchmaker, Jaipur Watch Company transforms watches into conversation pieces. Its elegant timepieces blend age-old Indian artistry with contemporary watchmaking. From rare coins to miniature paintings, each creation is thoughtfully designed to be a wearable piece of history.

Speaking to Retail4Growth, Gaurav Mehta, Founder & Designer of Jaipur Watch Company, shares more insight on the brand’s unique range, its store experiences, retail expansion plans and how India’s luxury watch market is evolving.

Brand Origin: Jaipur Watch Company was founded in 2013 out of curiosity and soon the company identified a gap. There was no Indian watch brand positioning itself as globally competitive

Retail Presence: Currently, the brand has 13 stores with one more opening soon. It targets to have 24–25 stores across India this year. It’s first international store will scheduled to open within six months

Jaipur Watch Company’s offline retail contributes to 65% of revenue; where the brand’s target is 80% in the coming future.

The brand’s store experience is designed to evoke a 1920s-era watch retail aesthetic, featuring displays in treasure boxes, hand-painting elements to a vintage library feel. The overall store ambience is open, welcoming and pressure-free environment.

Growth Outlook: Jaipur Watch Company witnessed 150% growth last financial year; targeting 100% growth this year. It aims to become a Rs 100 crore company within two years.

The brand is looking to expand into women's watch category significantly.