February 25, 2026

DDX Asia 2026, which was held during February 12th and 13th, at the Bombay Exhibition Centre, Mumbai, had industry players in the digital display space showcasing their cutting- edge solutions catering to retail and OOH industries. Anurag Sehgal, MD of Digital Tranzform, one of the exhibitors at DDX Asia, shares his observations on being at DDX Asia, on the need for greater awareness among retailers when it comes to ROI on experiential technologies, and more…