Founded in 1961, Dayal Opticals is recognised as one of the most respected and long-lasting eyewear and eye-care retail brands of India. The brand is famous for combining the aspects of the customer-centric service with high standard precision and fashion. Presently, the brand has 30+ stores and boutiques in Delhi NCR, Gurugram, Mohali, and Chandigarh, and the latest launched in Kala Ghoda, Mumbai.

Speaking to Retail4Growth, Sarvesh Kalra, Director of Dayal Opticals - the third generation leading this iconic family business, shares what it truly takes to stand out in India's fast-evolving, fiercely competitive eyewear market and how Dayal Opticals differentiates itself from its peers.

Key Highlights:

• High-quality service is at the core of ensuring the best customer experience at Dayal Optical stores.
• An in-store experience that is driven by depth of selection, gives the feel of walking into a candy shop, with every option available under one roof.
• Eyewear is not a one-size-fits-all product. Virtual try-ons can't tell you if a frame is comfortable on your nose or how it truly fits your face. That’s the power of in-store experience, which you can’t replicate online
• Dayal Opticals believes in opening fewer stores with the best inventory than rushing into multiple cities.