March 20, 2023

The ‘C’ factor in VM is as much about stories, as it is about selling. Retail4Growth caught up with VM professional Diptendu Shekhar Saha, at the place where it all happens - the store. Watch the video, where Diptendu, who is Head of Retail Experience Design, TRENT, and Former Head - VM & Store Design, Taneira, Titan Company Ltd., defines creativity.