January 30, 2023

Diamond jewellery brand ORRA is in a major expansion mode with plans to open 100 stores across India by the end of next FY. The brand has a well-structured strategy in place when it comes to its store signage and branding, with retail solutions company BrandShell as its partner. Mohsin Dokaria, Head - New stores & Projects, ORRA Fine Jewellery, tells why signage matters and how the partnerships with Brandshell meet its signage requirements.