Friday, October 23, 2020

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FROM CLICKS TO BRICKS

By Surender Gnanaolivu | July 22, 2020

In this lockdown period the loss of footfalls for physical stores has been the gain for online players. Consumers who have been compelled to shop online have gradually got used to the experience of doing so and accepting this as the new normal. Online and omnichannel players are known to use deep AI and algorithms to analyse, predict and push recommendations to consumers in their shopping journey. Will, in the post lockdown period, store planners and visual merchandisers leverage data insights to predict and push products by reimagining presentation norms?

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