Hamdard Wellness Centre, which is committed to provide disease management and wellness services through the Unani system of medicine, is looking at increasing their footprint across India. At present, Hamdard has seven such centers in Delhi, Patna, Hyderabad, Kanpur. Mansoor Ali, Chief Sales & Marketing Officer, Hamdard India talks more about their marketing strategies and expansion.

Tell us briefly about Hamdard Wellness Centres? How many stores you have Pan India and what are the expansion plans?
A traditional Unani clinic (referred to as ‘Matab’) is a Unani treatment outlet which is built on various stereotypes, there is hardly a concept of professional Unani consultancy or pharmacy. In contrast, Hamdard Wellness Centres are diametrically different, with a premium touch and manned by highly professional & dedicated staff. Aimed to provide an experiential high to those who choose an alternate way of well being, Hamdard Wellness aims to spread and provide disease management and wellness services through the Unani system of medicine. Hamdard occupies a huge element of trust and lineage in people’s minds, and it is in continuation with this legacy that the Wellness Centres are being launched across the country. Presently, we have 7 such centers in Delhi, Patna, Hyderabad, Kanpur and have got an expansion plan to add new centers across the country.

What are the rankings for your Pharma/ Wellness Stores in India in terms of turnover?
In the Unani space, Hamdard occupies a position of market leadership. As far as wellness retail goes, we have started this business last year. Our medicines are available on popular online portals, and we intend to start our own e-commerce business very soon.

What portion of your store are prescriptive and non-prescriptive (FMCG) drugs/products in terms of space and sales?
85 to 90% of Sale at Hamdard Wellness Centers is via prescription. Only 10% is FMCG.

Is there a difference in how you use POP in these outlets from the typical FMCG ones? If so how?
Yes, normally in FMCG POP is product based. In wellness we promote and focus on the service aspect. Treatment of various diseases (both general & chronic) through natural healing, consultation with qualified MD and BUMS doctors & Disease management through information dissemination are the key focus areas of our in store and outdoor communication.

Are your physical stores employing any tech solutions that are helping improve customer experience? If so, how?
Technology is the backbone of any business we run, so yes, the entire business – right from patient registration to consultation and retail sales is run on professional operating software. This is specifically designed and customized to patient flow, ailment specific needs and in providing a seamless flow of customer service processes. The system enables a customer to visit any of our centers across the country and access his details and history. Loyalty cards for customers are another feature for our regular customers. Our marketing for Wellness have a huge focus on online and digital campaigns on social media, as we believe in engaging with today’s generation in spaces where they interact.