How this US based online swimwear brand achieved 47% lower return rate in a 6-month case study
By Retail4Growth Bureau | October 07, 2022
With fit issues contributing to 38% of all apparel returns, brand TA3 Swim needed a solution to manage the rising cost of returns and partnered AI-first mobile body measuring and virtual try-on solution 3DLOOK, achieving a dip in returns - 76% lower than the market average and an average of 46% conversions.
TA3 SWIM., an online brand, known for its best-selling sculpting swimsuits needed a solution to manage the high number of size-related returns and offer a seamless online shopping experience. With fit issues contributing to 38% of all apparel returns, TA3 Swim's need for a solution was further exacerbated by the use of compression fabrics that hug close to smooth and sculpt the body, making it crucial to get each customer in their best size.
The brand partnered 3DLOOK, global leader in AI-first mobile body measuring and virtual try-on solution, and achieved a 47% lower return rate for size-related reasons in 6-months.
Following a 6-months case study, the brand has seen a record-low return rate for size-related reasons of 9% when YourFit is used, which is 47% lower than the overall website and 76% lower than the market average. On average, 46% of customers using YourFit are converting to purchase, with 80% choosing to purchase the YourFit recommended size. Furthermore, when the recommended size is not selected initially, 45% of customers will make a return and request an exchange for YourFit’s originally recommended size. Likewise, with YourFit, the brand is experiencing only a 2% rate with bracketing-related returns, as providing size recommendations for shoppers eliminates the need to purchase multiple sizes and return the ones that don't fit.
"What good is shapewear if it doesn’t fit right? Sizing charts don’t work because most shoppers don’t know their measurements — and they shouldn’t be expected to do the legwork anyway. With YourFit, our customers can now snap two photos and receive a reliable recommendation instantly. Size-related and bracketing-related returns were our biggest struggle. However, offering support in all the right places, YourFit has worked wonders on TA3 SWIM’s return rate,” said Leila Shams, founder and CEO at TA3 SWIM.
“Apparel returns attributed to bracketing and size-related issues make up for half of all returns, and poor fit experience has more consequences than one might think. In addition to eating into profit margins and damaging the planet with unnecessary emissions, poor fit experience is likely to put an end to your consumer relationship as an unhappy customer will not come back to buy more. The recent case study with TA3 SWIM shows that truly sustainable practices are achievable, benefitting the customer, the brands, and the planet,” said Whitney Cathcart, co-founder and Chief Commercial Officer at 3DLOOK.