Friday, May 27, 2022

“It is a common misconception that the brighter the store, the better it looks”

By N Jayalakshmi | January 18, 2022

Retail4Growth presents ‘Spotlight’, a series in association with retail lighting solutions company Gardler, in which architects and store designers share their views on the role that lighting plays in the whole in-store experience. In this interaction, Neelam Das, Team Lead, Studio Lotus , shares her observations on some myths and misconceptions in the context of store lighting and their own  approach to lighting  in store design projects. 

Neelam Das<br>Team Lead, Studio Lotus In your observation, are most retail clients convinced enough about investing in the right kind of lighting? How much of a challenge is it to convince them about the need to choose the right kind of lighting for their stores?   

In my experience, it isn't difficult to convince clients to invest in lighting. Since the products are the key focus in a retail store, clients are aware of the need for proper lighting within their stores.

What are some of the most common myths and misconceptions when it comes to retail lighting?  

It is a common misconception that the brighter the store the better it looks. Creating an even wash of light is enough to light up the store and products.

What has been your own approach to lighting when it comes to your store projects?  

There is a lot of prototyping that we end up doing when resolving lighting for a store and the process includes speaking to the vendors to arrange for samples and conducting mock-ups at the site to ensure the right beam angle and distance is maintained, trying to ensure that the merchandise is lit and not the whole space.

What are the most critical parameters while deciding on the quality of lighting?  

  • Layering in lighting 
  • Color temperature 
  • Beam angle 
  • CRI /Overall lux level to ensure the product
  • Play of light and shadow that makes the product more premium

How does the right lighting partner make a difference?

Depending on the nature of lighting we need we work with several different lighting partners. Their willingness to collaborate and their ability to advise us on the right kind of lighting and lux level is valuable to us, as also helping us make the right selections within a budget and ability to customize finishes for a project.

Can you share details of any of your recent store projects where lighting played a big role? How did the lighting make a difference to the store? 

One of the projects we have worked on is Raro House of Fashion store. The brand houses two sub-brands ’Basanti ke Kapde’ and ‘Matsya’. The intention was to create distinct identities for the two brands within the same space. Lighting played a crucial role in helping achieve the right balance between dark and light palette. The courtyard, which is central to the store was lit using panel lights that help simulate a natural skylight. The lighting helped create three distinctive moods for the store. 

One of the most recent store projects we worked on is Jaypore, a mid-luxury clothing and lifestyle brand. The display within the store is enhanced by careful layering of lighting. A cove along the ceiling with flexible track lights highlights merchandise in the peripheral display, wash lighting picks up the wall textures. The lighting lends a warm, diffused glow to the interiors.



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