By: Smita Sinha
Last updated : April 05, 2019 10:28 am
Bandana Jain, Founder, Sylvn Studio’s tells VM&RD how she crafts an aura of curiosity around products she designs for the retail space.
Sylvn Studio’s design philosophy is based on sustainability. We chose to upcycle and work with a material like corrugated paper fiber, which is bio-degradable and does not harm the environment. In doing so, we are heading towards our mission of creating a world where the environment doesn’t need any protection.
What is your approach to retail design?
After we receive the design brief, we brainstorm with the client’s in-house designer to come up with aesthetically viable options.
Since the medium is versatile, it is also necessary to understand the different possibilities which exist in terms of textures and cuts and make additional changes. We recommend the necessary changes to ensure that the end result becomes the right fit for the space in question.
What drives Sylvn Studio’s interest in retail design projects?
A designer’s expertise lies in revving up the design quotient of the
What competencies does Sylvn Studio bring to retail design projects? Can you tell us a bit about the strategic retail projects you have worked on?
We offer our clients the desired level of customization to ensure that we can clock in the required dose of exclusivity in the end product. All our products are made using recycled corrugated paper fiber and are bio-degradable.
We have worked with a list of notable clients like Blackberrys, Raymonds, The Hiranandani Group, RNA Developers, McDonalds, The Taj Group of Hotels, Massive Hospitality etc.
What are your expansion plans?
Read the full interview in the May issue of VM&RD magazine.