By: Swaminathan Balasubramanian
Last updated : December 03, 2019 10:26 am
Femina Shopping Mall was launched as a first-of-its-kind destination in Trichy, Tamil Nadu’s 4th largest city. The parent group has also started their hyper mart division, which is the first of its kind in the central region of the state. Mohamed Abubacker, Managing Director of the company, shares his experience and market observations with Retail4Growth.
“We had designed the store with priority to the daily needs including food and non-food, followed by beauty care products and others.
The key sections in their hypermart are groceries, food, personal care, and kids/education related products along with the billing counter. What decides the fate of the product is the shelf-life. In a hyper mart, customers purchase for long term usage - say 6 months - thus the need for the shelf life is important. The product placements is also planned strategically in such a way that there is synergy. For example, when we have a tooth brush, the next shelf will have tooth paste and the following might have tooth picks,” Abubacker says and adds that impulse purchase is predominant among kids and college goers, quite expectedly.
Read the full interview in the November 2019 edition of Point-of-Purchase magazine.