By: Rita G Chauhan
Last updated : March 01, 2018 12:31 pm
SD Fine Arts has spent four years in store design and serving clients across many segments. According to Sharad Dabra, Founder, SD Fine Arts, the company is helping clients in delivering superior customer experiences through innovative designs and great environments.
Brief us about ‘SD Fine Arts” and the journey so far?
We at SD Fine Arts work to enhance the patrons experience when they visit a
Are you currently working on retail design projects?
What are retailers looking for in terms of retail design these days?
In my small journey, I have observed that the industry is evolving constantly for the betterment. Almost every brand is unique in its own way; however there are some sure elements that everyone wants to try out in their stores. Consumers’ interest is primary distress for all, but it is no quick fix, as
Tell us something more about your projects and your approach to design?
We always try to create the right design concept for every brand and have delivered master pieces in the form of our designs. Currently, we are obsessed with wall décor and crafted artwork including graphite artwork, charcoal artwork, paper cutting art work, scribble artwork, wooden cut work etc. Our NERDY BEANS project is wonderful example of versatile creativity while The Escape ambiance has a college themed section which reminds of the fun that everyone had in those days. For BURGRILL, a quickly grown fast food chain with multi number of outlets across Tri-city, Punjab and Delhi, we have given preference to exclusive forms of art like nails knitted with Thread. Moreover, to bring satisfaction to our clients every time we have used a new type of artistic interiors to give them different look all along maintaining quality and exclusivity.
What is your design philosophy?
Our design philosophy is to create things in varied forms which trigger thoughts of the people as to how wonderfully a theme or a message is expressed through the décor. We do by sometimes keeping it simple, yet completely insane, at times. Whatever we do, we pursue wholeheartedly and this helps us create amazing things to evoke the feelings of consumers.
Tell us about your team.
The core team of SD Fine Arts houses artists, designers and architects who create imaginative interiors. They all are masters in luxury retail outlet designing and helping in designing of a project with great precision. My team defines the quality behind our services and its execution bang on time.