By: Swaminathan Balasubramanian
Last updated : April 30, 2018 10:15 am
Campus Shoes, a leading sports shoe brand is all set to make it new position in the market through it exclusive brand outlets. Nikhil Agarwal, CEO, Campus Activewear, in an exclusive chat for Retail4Growth, shares the brand's expansion plans.
What are your expansion plans?
We have opened our first Exclusive Brand Outlet in Delhi and in order to gain an extensive market, more stores are coming up in
What are your store formats?
Recently, we have undertaken re-branding initiative with a complete new logo. With our first Experiential store at Kamla Nagar, we are showcasing the new ‘Camptech’ technology-based products
What are the key outcomes you are expecting out of the design of your stores?
Retail design is a combination of interior décor, physical layout and advertising within a shop and it can be the difference between a space that is appealing and a store that is instantly forgettable. We believe there are various benefits of Retail design such as it increase sales, reinforces the brand and we can showcase our
What will be the format of the new stores?
We believe in having our own model. At present, the brand caters to more than 12,000 Multi Brand Outlets (MBOs) pan India through number of distributors and the focus is on Exclusive Brand Outlets (EBOs). Our EBO business has started from Delhi / NCR and it will gradually penetrate into other parts of India. The format will be simple, ‘Look, touch and feel before you buy’.
In case, franchise, what would be the business model? (FOCO or other model)
Going towards the franchisee route is one of the options we are evaluating but have not taken any decision on it yet.