Last updated : March 30, 2018 3:51 pm
Centuary Mattresses, a leading mattress brand of India is on a retail expansion mode and has been innovating new products to make the sleeping experience best. Centuary Mattresses is present in the country with over 2500+ dealers and 200+ exclusive brand stores.
Centuary mattresses is present in 2500 dealer outlets across 20 states in South, West, Central, and Eastern India. It is deeply penetrated across Tier 2 and Tier 3 cities, with a sales team coverage across geographies to service the network of retailers. As a brand, Centuary is known for its quality - and is positioned accordingly at all its retail touchpoints.
How do you look at planning your customer engagement programs at the retail level?
Any special innovative initiative/promotional activities which you have launched with omni-channel marketing?
Centuary has come up with a mattress app called ‘MattsApp’, which is
Are there any plans to open more exclusive brand outlets for Centuary?
Centuary Mattresses plans to cement its ‘India ka Sleep Specialist’ positioning by opening up its signature exclusive brand outlets in all major cities of India. Currently, the brand has 200 such stores already in operation at Hyderabad, Pune, Mumbai, Ahmedabad, Surat, Chennai, Raipur, Vijayawada, Vishakhapatnam, Calicut, Bhubaneshwar, Ranchi, etc.
Tell us briefly about these store formats?
Centuary exclusive brand store formats fall under 2 categories - Centuary Sleep Specialist Store and Centuary Comfort Stores with the objective of providing a proper display of entire range of mattresses, an enhanced experience and information for the consumer with company designed in-store merchandising.