By: Swaminathan Balasubramanian
Last updated : October 27, 2018 3:16 pm
‘Corporate Collars on Wheels’ replicates its showroom experience in a vehicle. Offering close to 1400 fabrics to choose from in store, this unique concept allows the customer to create his/her own unique look by designing and customising their own shirts, suits, and trousers. Retail4Growth catches up with Harssh Chheda, founder of the company, to find out more.
Harssh Chheda, founder of the company who is in his mid-twenties is a typical 'Mumbaikar' who is frustrated wasting his time on travel. Out of his personal experience of getting late to an important meeting, he started understanding the pain-points of his customers who had to come to his store beating the heavy traffic. He decided to reach out to them through an innovative concept called ‘Corporate Collars on Wheels’.
On Wheels
‘Corporate Collars on Wheels’ is a Van which houses all the facilities a store has. The vehicle works as a showroom with
Expansion Plans
According to Harssh, expansion means sustainable growth. “We source fabrics from different parts of the world, specialised machinery from Italy and Switzerland, threads from Germany and the promise of the perfect fit. When we look into the detailing in every stitching we make, we are equally interested in having a strong foothold based on the customer responses”, he says further other adding that, Corporate Collars would be expanding in places like Pune, New Delhi and Bengaluru based on customer feedback.