By: Reena Mehta
Last updated : September 14, 2018 3:08 pm
Poised to start a 1 lakh sq ft store in Surat by 2020-2021, G3 believes that the store design plays a quintessential role in the overall retail experience. Along with its core products, G3 has been offering uber trendy designs to fashion conscious customers of the city. Retail Yatra unveils this success story in its Surat journey.
Jigar believes that the store-design plays a quintessential role in the overall customer experience. Sharing his thoughts on the same he says, “Our design cost is intensive as compared to the branded stores. The reason being we choose a distinctive and a high-end designer look. Also about 30% of our collection is unique because along with core products we also offer latest fashion and designs that are in trend.”
G3 currently has one store which is 40,000 sq ft of retail space and their plan is to start a 1 lakh sq ft store in Surat by 2020-2021.
According to Jigar, the key challenges that a retail space like G3 encounters is ever evolving and aware customer in this internet age and the dearth of skilled human resource to scale. Further on he believes that for every retail brand to become omni-channel is a hygiene factor in today’s day and age. G3 too has a strong online presence and about 8% of its turnover that is Rs 10 crore yearly comes from their online customers. The total turnover of the group is about Rs 100 crore.