By: Swaminathan Balasubramanian
Last updated : June 01, 2018 10:53 am
Chennai-based lighting solution provider Satco Lighting works with most of the leading light OEMs in the country. The key products of Satco include LED Downlights, LED Wallwashers, LED Retrofit Lamps, LED Wallwashers, LED Uplighters, LED Floodlights, Indoor Luminaires and Outdoor Luminaires. The company has strong base in retail, hospitality and corporate segments. In a chat with Retail4Growth, Rohit Murthy, Manager – Business Development, Satco Lighting shares his views and company plans.
Almost 70% of our business is from retail sector. We are present predominantly in the South with key deployments in Karnataka, Telangana, Andhra Pradesh and Tamil Nadu. Our key areas of focus are jewellery and textile apparels showrooms. Recently, we have started focussing on electronics stores that give prominence to lighting.
Why do you call lights as a solution and not product anymore?
Clients no longer ask for simple lighting. They ask for ambience. Every client has different requirements. We are now in a position to consult and advise them the best lights that suit their ambience, guiding them with best technologies in lighting. Thus, I can say, lighting is no more about product selling but solution servicing.
What are the changing expectations of the retailers from lighting?
In Textile stores, especially silk saree section, is it still a challenge for lighting providers like you?
Yes. That is the challenge in textile industry. We, at Satco, aim to make it our unique preposition in retail sector. Our solutions can give the exact day-light reflection of the product inside the store.
IoT will play a major role in Indian lighting industry. Beyond glorifying a product in the store, lights will be used for basic data generation. Another big innovation would be in bringing multiple colours in a single fixture. In the next one year, we believe that tunable lights will be used widely by retailers. The retailer can use a yellow light for 24 hours and cool light for the next 24 hours. The lights can be controlled using a remote or even a mobile app!
What are your expansion plans for this financial year?
We are strengthening operations in Andhra Pradesh. We are already strong in Telangana region with key deployments in Hyderabad.