Last updated : October 13, 2017 11:01 am
NEXA, one of the fastest growing auto retail channel in India, with over 280 outlets, is now present in more than 160 cities and has already sold around 3,00,000 vehicles since its inception.
During the launch, R S Kalsi, Executive Director (Marketing & Sales), Maruti Suzuki India shared more insights about their retail strategy with us.
Tell us briefly about this retail experience centre of Nexa?
NEXA Salt Lake (by dealer Jyote Motors) in Kolkata is our 4th high-end premium NEXA showroom in the city. Launched in July 2015, NEXA, the premium automotive retail channel of Maruti Suzuki has enabled the company to attract newer categories of customers especially the GenY while retaining existing customers within the fold.
How are you positioning it for the GenY especially at the retail level?NEXA has transformed the way cars are sold in India and has created a niche in the market for customers who desire a unique car buying experience, built on pampering, innovation and technology. With all these initiatives, we are able to attract new categories of customers who were earlier not considering us. We have taken the challenge to create newer segments to fulfil the wishes of our customers and all our dealership center’s are providing an extra ordinary service to the new age customers. We are on an expansion mode and will add new NEXA showrooms in our retail network. NEXA, is in its journey of achieving 2 million sales target in 2020, and we believe that it has redefined the car purchase experience in India.
Tell us about Maruti’s association with Jyote Motors?
Jyote Motors are the Maruti Suzuki Dealers since 2001 and have got more than 14 retail sales dealership of Maruti in Odisha. This is their first entry in Kolkata and now they are expanding in West Bengal with NEXA showroom.