By: Payal Gulati
Last updated : July 08, 2019 11:00 am
Akhil Srivastava, Managing Director of Parfait India, shares with Retail4Growth, the brand’s journey so far, the market dynamics of a niche category and the plans going forward.
Parfait entered India last year. How has been your journey so far?
Parfait has recently made its entry in the Indian market and is at a very
Why is India a favourable market for plus size lingerie?
Indian market has immense potential for plus size brands as the size inclusivity industry is becoming more global to adhere to customer needs. The struggle to find the right fit and styles for the plus size women made way for plus size lingerie brands in India. With the share of female population at about 48%, and being a land with so much ethnic diversity, it is it imperative for the market to have plus size brands that can cater to a particular segment of the population.
You are globally present in many other markets as well, including the US and Canada, UK etc. How different is the Indian market?
Indian customers are very different from their international counterparts. Indian women look more for comfort than style or look in their lingerie and one of the key factors in the minds of the Indian audience is the price point. So it is safe to say that India is a very different market and hence no comparisons can be made because the business model we follow here is also entirely different from what we follow in the other markets.