By: Rita G Chauhan
Last updated : October 23, 2017 10:44 am
Grocery stores sell in every situation! But do they stand the test of time? Peshawari Supermarket has seen a significant growth since 1957 and now bringing more expediency with its online store for its loyal customer base in Chandigarh.
Well, our parents passed on the grocery business to my brothers and me in 1999. It was the time when the newest generation of the Gawri Family- I, Mohit Gawri and Hitesh Gawri entered the workplace with a simple aim to make the business bigger. We started out with old methods but rapidly shifted to modern ways as we observed a shift in lifestyle, buying patterns and consumer preferences in the tri-city (Chandigarh-Panchkula-Mohali). On the top, we want to strengthen our customer base and the modern supermarket model was the best option to won customers trust.
What differentiates Peshawari from the neighborhood kirana stores?
Today, we are one among the few players in the tri-city who have deployed modern technologies and methods in their supermarkets. We are also selling our products online at peshawarisupermarket.com with a delivery system. We also have very unique product range so that customers can enjoy full luxury while shopping with us. Additionally, shoppers get genuine pricing, convenience, variety, quality, quick delivery, easy payment and huge product range etc.
Brief us about the importance of in-store marketing for Peshawari?
Tell us about your expansion plans.
As the customers’ response to Peshawari has been enthusiastic, we are planning to expand it further with the opening of new stores but we are relying more on franchisee owned company operated (FOCO) model. We want to give opportunity to innovative minds who want to start their entrepreneurial journey either by investing in our business or running business independently on our name at their own risk.