Last updated : February 01, 2018 11:20 am
Retail4growth speaks to Deepak, VM and Projects Head – Red Tape, to learn more on the newly-crafted store experiences and retail expansion plans.
What is the standard size of Red Tape EBOs and how do you plan to scale it up in terms of experience as well as numbers?
With our existing EBO network, what we have understood is that merchandise possibility is limited to brick-and-mortar set up whereas online stores can offer much more. However, online buying is still not comfortable for Indian buyers.Today, the standard size of our
What are the basic design elements used in the concept?
With approx store sizes between 4000 sq ft to 5000 sq ft, we have tried to keep the stores
Will you convert your existing store into your “online” concept?
Not really but we have plan to increase our existing store sizes to almost five times. We will renovate and shift our existing stores in the same locality, where we have already created brand contractions. Also, we will add premiumness to the store environment and add lot of wood and SS elements. We will touch on the practice to revamp existing stores only in next financial year.
For store expansion, you seem to be choosing smaller towns and high street locations.
Yes, our primary focus is on tier-I markets followed by tier-II and tier-III ones. In terms of brand consumption and sale, smaller markets have boosted our confidence in a huge way. And yes, we prefer high street locations since we plan to be integral part of discount markets and where the factory seconds outlets are.