By: N Jayalakshmi
Last updated : June 26, 2019 9:00 am
As VM&RD presents this year’s fixture special, here is a look at what gives successful retail fixture manufacturers their edge and the factors that contribute to their success in the highly challenging and dynamic retail fixture industry.
A few months ago, VM&RD had done a feature on the challenges facing the Indian retail fit-out industry. It emerged that the challenges ranged from a lack of clear positioning and inadequate investment in research and development, to client preferences for imported fixtures, and industry fragmentation. Some of these challenges are of course here to stay and there’s no escaping them. But the successful players are those who have found a way to work around them or beat them.
When VM&RD reached out to retail fixture manufacturing companies across India this month as part of its survey, 31 companies responded and shared their business details.
Check out the complete report, the survey table and the interviews with a few retail fixtures manufacturers in the June 2019 issue of VM&RD magazine.