By: Chanda P Kumar and Nabamita Chatterjee
Last updated : April 17, 2018 6:41 pm
The leading aroma therapy brand Blossom Kochhar Aroma Magic recently entered the southern market with the launch of Green Salon. Point-of-Purchase chats with Dr. Blossom Kochhar to understand more about this concept, how the brand’s products resonate with the space and their future plans.
Are the products showcased here exclusive to the Green Salon?
They are all natural and green products blended with aroma magic. The idea is to set up something which is environment friendly. And there is a range specially created for the salon customers which are not available outside.
We wish to expand this through franchise mode and also with people having same kind of wavelength, who will understand the concept and not dilute it.
Is the brand for the first time entering the south zone?
Yes it is our first entry in this region with Bengaluru but we have further plans to roll out in cities like Chennai, Hyderabad, Kerala and such.
In India, we have seen an influx of global personal care brands while homegrown premium Ayurveda brands are gaining traction. How do you see
One should surely go with natural products but when we enter any retail store these days we see a gamut of brands and it is difficult for the shoppers to really choose from it. Thus one to one interaction is important in order to make them understand the benefits of those products at the store level. The premium range of ayurvedic products are increasing in the market and some are very good in fact and this will continue to grow as people are becoming more conscious about health and wellness.