Last updated : February 01, 2018 11:07 am
Starmark, the book and entertainment retail chain recently reopened its South City Mall outlet with a new and refurbished look. Retail4Growth chats up with Gautam Jatia, CEO of Starmark (part of Emami Frank Ross Ltd.) to know more about the retail chain and its customer engagement activities.
What is your take on book and leisure store retailing in the Indian market with respect to Starmark?
We are a family store or a leisure and entertainment store as we sell books, music, gift items, toys and stationeries, craft products everything.
We don’t see any major growth of physical book stores across the country, what keeps Starmark going strong ?
It is not that people are not reading but the way people read have changed. May be someone likes to read in kindle, someone in mobile phone, or laptops etc. but at the same
Tell us something about the new look of this store.
The previous store had an open look. Here, this design is more of a discovery. We have kept partitions and cosy corners where one may browse through the books and sit at one
How are you looking at expansion?
We are getting lot of queries from Mumbai and we may look at expanding there.
What kind of customer engagement programmes do you do normally?
We keep having various events in the store, be it book launches, or kid’s creative writing workshops etc. Each time we get great responses from our customers.