Last updated : August 21, 2018 10:11 am
Currently with a single store spanning across 400 sq ft at Goa’s Mall De Goa, footwear and accessories’ MBO format UN:ORTHODOX plans to open 20-25 stores across metro and non-metro locations by 2020. Vimal Solanki, Brand Head, UN:ORTHODOX speaks to Retail4Growth, on the brand’s expansion and growth plans.
Goa is our experimental store. We wanted our brick-and-mortar operation from a smaller market to understand our consumers and possibilities of market penetration simply because ROI becomes a larger issue when a brand debuts from metro market. After gaining confidence now, we are ready to explore locations like Mumbai, Pune, Hyderabad and Bangalore as well as tier-II locations like Baroda, Bhubaneswar, Ludhiana and even in the Northeast. Our plan is to reach a mark of 20-25 stores by 2020.
How did the brand start and what’s the brand mix as of today?
1.5 years back, our company bought 7 footwear facilities in
Your accessories business is a visibly growing segment amongst youth. Tell us more about it.
Accessories have gone far beyond just being a utilitarian segment