Last updated : May 10, 2018 11:18 am
With 75 stores and 400 SIS, the retail presence of Mandhana Retail Ventures’ brand Being Human is growing pan India. The brand recently changed its retail design as they spread their network in tier-II and tier-III towns. Manish Mandhana, CEO, Mandhana Retail Ventures, speaks to Retail4growth, on the brand’s expansion plan, retail formats and bringing in new brands in their portfolio.
Currently, our retail presence is spread across 75 standalone stores and 400 SISs. We generally add 40-50 points of sale every year. Today, it’s a necessity to expand store network for every brand and retailer. However, it’s important for us not to engage in reckless scaling but to spread across strategic locations.
Talking about expansion and locations, you have been strengthening your retail presence in smaller towns. What’s your take on these markets?
Yes, as all of us would know, smaller towns have proved themselves to be emerging and promising markets. As we are working towards, better retail design and VM, we are giving more importance to enhancing our stores’ look-and-feel in these markets. We have recently revamped the look of our store in Coimbatore and the response has been very good.
How do you differentiate between store formats and how importance is VM in retail design?
Our store sizes range between 1200 sq ft to 2000 sq ft. We incorporate