Last updated : January 16, 2018 11:51 am
Hitachi Air Conditioning India Limited, 3rd most selling air-conditioner brand ‘Hitachi’, recently introduced its latest range of energy efficient air-conditioning. Retail4growth speaks to Howard Lang, Global Sales, Marketing and Channel Development, Johnson Controls – Hitachi Air Conditioning and Shinichi Iizuka, COO & President, Johnson Controls-Hitachi Air Conditioning to understand the retail roadmap that the brand will follow in India.
As a leading manufacturer in air conditioning, how much business you do for both your commercial and consumers segments globally? What’s the percentage here in India?
Through how many POSs, is Hitachi available in India today? Which all channels combine for your retail touchpoints?
We are available through approximately 12000 POSs across the country combining large retail chains, wholesale retail partners and exclusive Hitachi stores. We have about 22 exclsuive stores right now and we plan to double this number in a few years to come.
What would be the prime route of your retail scaling and which all markets in India will you be focusing at?