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Splashes Of Millennial Pink

By Chanda Kumar | October 18, 2017

From window displays, in-store VM props, signage & graphics, upholstery, furniture and even walls, the shade allows the creative minds in the industry to use it in many ways.

Hovering between blush, rose, salmon and beige…Millennial Pink is probably the most talked about (well… atleast thought off) shade among the global design communities in recent times. Making its presence from the infamous poster of Wes Anderson's movie ‘The Grand Budapest Hotel’  to stealing the runaway at fashion weeks and design weeks from Milan to Stockholm, this popular pink is now even making inroads in the retail design and visual merchandising landscape as well. Millennial Pink is a refreshing change from the stereotypical cheap Barbie ‘pink’, that is used for all things remotely related to the female gender. The Millennial Pink has definitely turned out to be more flexible for use in design projects… even in the retail space. From backdrops of store window displays, in-store VM props, signage & graphics, upholstery, furniture and even walls, the shade allows the creative minds in the industry to use it in many ways. 

Brighten Up - Pink in general always brings in fun & frivolity. But Millennial Pink does this with class & style. Bristol-based interiors and branding studio, B, have recently designed the new Papersmiths outlet in London, where the stationery store housed in a shipping container is covered wall-to-wall with dusky pink encaustic tiles. Kyle Clarke, Co-Founder of the studio says, “From very early in the design process we decide we wanted to create a dusky pink box. One of the main drivers was the lack of natural light that we had to work with. So the pink tiles and lyme wash timber really helped draw in the little light we had.” 

 Not just as fringe, but taking centre stage - Typically pink has always been looked at as an accent colour. A dash of hot pink in the lingerie section or baby pink wall decals in the apparel zone for little girls. But Millennial Pink is making a bold move to take centre stage in retail. It’s not just girly, but a colour that’s elegant and multifaceted. An excellent example is Normann Copenhagen, a Denmark-based furniture brand, that converted an entire zone in its store into a gallery - an inspiring space bathed in blush pink! According to the brand, there’s both an enticing femininity and repellent bodily innards about this first edition of the Gallery, which is designed to be an unpredictable and transformative space where anything and everything can happen. Adding to this, the pink universe is permeated with a sensuous sound of aquatic sounds and fragments of stories. Multi-sensorial at its
best.

Expect the Unexpected - Whether it is adding a sense of excitement, surprise or whimsical element to the space, the Millennial Pink has worked superbly for some brands. The value fashion brand Max of Landmark Group, recently promoted its kids’ wear range by narrating the fairytale theme through its blush pink window displays. A great diversion from the Candy or Barbie Pink! Crossing over to international markets, creative agency Dalziel & Pow used a pink monster truck with mannequins shooting dollar bills, to make a brilliant Instagrammable VM focal point for the online brand Missguided’s first physical store. Millennial Pink also appears on the store’s floors, walls, trial rooms, signage and more. While Millennial Pink has created quite a roar in the design world, some predict it to fade out soon. With predictions that fiery red will soon take over, as seen dominating the autumn winter '17 runways. Well, who’s to know? 

 

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