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Bharti Retail kicks off price crash campaign across 200 stores

By Susmita Das | Vjmedia Works | August 02, 2013

Price Crash campaign has been launched across 200 easyday stores by Bharti Retail with effect from 1st of August.

Bharti Retail Limited, a wholly owned subsidiary of Cedar Support Services Limited, which belongs to the Bharti group companies, has launched a'Price Crash' campaign across all its easyday and easyday Market Stores in India. The campaign claims to offer the customers top-quality products at incredible prices across a range of categories such as apparels, electronic appliances, house-ware items and food products.
 
Announcing the campaign, Mitchell Slape, COO of Bharti Retail Ltd. said, "At easyday and easyday Market stores, we aim to provide significant savings to our customers by offering them products at everyday low prices so that our customers can save money and use these savings to better their lives. ``Price Crash'' campaign not only underscores our promise of low prices, but also ensures that our valued customers get a perfect mix of merchandise of high quality at significantly reduced prices.”
 
The offer includes latest models of top-selling brands of LCD and LED TVs, washing machines, refrigerators, kitchen appliances like juicers, mixer-grinders and microwaves along with personal electronic products like mobile phones, laptops, tablets and cameras. Also, during the campaign, Micromax has planned to extend its LED TV range at attractive prices while Zync C-27, a full feature multimedia phone, will also be available at significantly reduced price. Besides this, the other offerings, ranges from fashion-wear for men, women and kids to a wide range of kitchenware like glass cook tops and induction cookers along with innovative products like hybrid glass cook-tops and dinnerware, including melamine and steel utensil sets, from popular brands along with carpets, mattresses, bed-sheets and luggage items.
 
Along with the campaign, easyday and easyday Market stores will retain the signature "Price Match Promise”across all its stores. The Price Match Promise reassures customers that if they find any product offered by easyday or easyday Market stores, has been advertised elsewhere at a lower price, easyday will match that price. In addition, easyday and easyday Market stores have offerings from all leading financing firms and banks for EMI schemes at a minimum or no processing fees.
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