Fabindia launches flagship experience centre in Delhi
By Retail4Growth Team | January 22, 2019
The centre located at Lajpat Nagar, South Delhi’s popular shopping hub, is the third from Fabindia in the Delhi NCR region
Leading lifestyle retail brand Fabindia, has announced the launch of its third Experience Center in New Delhi-NCR. Located at Lajpat Nagar, one of Delhi’s most popular shopping destinations, the store is spread across two floors and covers an area of 11,397 sq. ft. It is designed to cater to every age group and its distinct needs.
Fabindia's Experience Centres focus on providing a more interactive shopping experience facilitating touch-and-feel of the products and according to the company, marks a shift from mere transactional exchanges in the store.
The Experience Centre also houses a FabCafé and an Interior Design Studio, in addition to its signature offering that includes daily wear and occasion wear for women, men and kids, accessories, home and lifestyle products, personal care and organic foods.
The FabCafe aims at extending the in-store experience in the form of a bistro with the focus on nutritious and contemporary menu representing diverse Indian cuisine. The Interior Design Studio (IDS) provides a range of services such as consultancy on layouts, mapping spaces, product customization and color scheme coordination.
“Our Experience Centre format offers something for the entire family under one roof. The aim is to provide a highly engaging experience that builds a lasting relationship with our customers. We are delighted to be launching our new Experience Centre and look forward to our customers enjoying their visits here,” said Viney Singh, Managing Director, Fabindia.
Positioned as TBZ-The Original, the Bangalore store is the 41st outlet of the jewellery retailer across 29 cities