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Forevermark inaugurates its flagship store in Chandigarh

By Retail4Growth Team | October 15, 2019

The diamond brand opens its flagship store in partnership with Fortofino, a jewellery brand for every occasion, in the presence of gorgeous film star Sonali Bendre

Forevermark, the diamond brand from the De Beers Group, in partnership with Fortofino, a jewellery brand for every occasion, launched its flagship store in Chandigarh. This is the first Forevermark store in the city, which exclusively retails Forevermark diamonds in a wide variety of elegant cuts, designer jewellery and loose diamonds.

The store also houses all the exquisite Forevermark collections including the Black Label Collection, Tribute, Half carat Collection and Twogether Collection to name a few. Film Star Sonali Bendre graced the occasion and said, “It is truly an honour to associate with Forevermark and Fortofino to launch their first exclusive boutique in Chandigarh. Knowing that each Forevermark diamond is inscribed with a unique identification number, is natural, hand-selected and comes with a promise of being beautiful, rare and responsibly sourced makes me feel extra special to wear this beautiful piece of jewellery today.”

Apart from jewellery displays, the store offers unique interactive experiences for the customers including a diamond gaming screen. Highlighting the partnership, Sanjeev Talla, CMD, Fortofino said, “It is our privilege to be associated with a brand like Forevermark and launch their first boutique with us here in Chandigarh. Forevermark is a trustworthy brand that provides you with the most genuine and beautiful diamonds. Using Forevermark diamonds in our designs not only enhances the jewellery but also increases our credibility with our customers.”

Sachin Jain, President, Forevermark explained, “We are proud to associate with Fortofino and launch the very first boutique in Chandigarh. The beauty of the association is that we share similar brand value and ethos. We aim to provide customers a modern retail experience by displaying the most beautiful diamonds the brand has to offer.”

Forevermark withholds the promise of transparency, trust and a high level of confidence, which the patrons of Chandigarh strongly deserve when buying diamonds. The brand provides the world’s most carefully selected natural diamonds, each with its unique inscription number to guarantee the most beautiful, rare and responsibly sourced diamonds.

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