Goodricke Tea launches its first direct-to-consumer website

Goodricke Tea, which is known for enhancing the tea culture and experience in the country and popular for their premium quality Darjeeling Tea, has recently launched its first direct-to-consumer website – www.goodricketea.com . The new site will allow the company to build its direct-to-consumer credentials and is an opportunity for the company to foray into the e-commerce market by providing an additional channel for consumers to directly connect with the brand.

Speaking on the launch of the website, Vikram Singh Gulia, Vice President, Goodricke Group said, “With GIFT A MOMENT GIFT A GOODRICKE we want to create avenues for our customers for gifting, especially during the festive season. We aim to go beyond the traditional gifting options, where this will all be about gifting moments to our loved ones. We have identified a massive opportunity in the gifting space that we aim to leverage through this platform. E-commerce has proven to be the fastest growing platform and we aim to accelerate our business by expanding the gifting options through our website.”

At the back of its strong portfolio, the company will enhance the gifting experience also for consumers through free shipping, attractive discounts and delivery all across the country in addition to customization and bulk orders. Consumers will not only be able to purchase the conventional gifting packs, but also buy the premium teas and further customize it with personalized messages and gift wrapped packs for any occasion. Goodricke has been focusing majorly on strengthening the retailing business and this development embarks their emphasis on omni-channel format.