Indian Terrain to have 30 more exclusive stores by next fiscal

Apparel brand Indian Terrain plans to add 30 more exclusive stores to its already existing portfolio of 140 stores. The brand will open its stores in metro cities and non-metros like Salem, Deoghar, Kakinada etc, a senior official from the brand told Retail4growth.

On brand perspectives and store design, Robin Mathew, Head-Brand Presentation, Indian Terrain, told Retail4growth, “Indian Terrain follows certain ideology, which is American sportswear as its primary genre. This is a subtle mature brand for mature but young clientele. We believe in hardcore retail spaces without taking away the brand effectiveness through fixtures and props. Although we are a Chennai-based brand and our muscle lies in the southern part of the country, we are designing our retail scaling to receive a rounded-up pan Indian access and preference. “