Japanese minimalist retailer MUJI opens its store at VR Bengaluru

The international lifestyle retail brand MUJI opened their first store in Bangalore at VR Bengaluru on Whitefield main road. The 6,020 sq. ft. store is situated on the upper ground level of the retail arcade. Parent company Ryohin Keikaku Co. Ltd has entered India through a joint venture with Reliance Brands Ltd., a part of the Reliance Industries group.

MUJI, which comes from the Japanese phrase ‘Mujirushi Ryohin’ meaning ‘no-brand, quality goods’ is rooted in the beliefs of simplicity, flexibility and modesty. Their extensive range in India includes men's, women's and children's apparel, bags, shoes and accessories, furniture, homeware, beauty products, stationery, electronics, bedding and travel goods.

In keeping with its philosophy of drawing consumers to the beauty of leading a simple life with functional yet stylistic products, the brand is showcasing an exclusive MUJI exhibition at the ground level atrium of VR Bengaluru. The exhibition highlights MUJI’s iconic products such as their Right Angle Socks, Aroma Diffuser, Beads Sofa and LED Flashlight amongst others.

MUJI, which started as a private brand of The Seiyu, Ltd. in December 1980 with only 40 products, has grown and now offers about 7,000 products. Ryohin Keikaku was spun off from Seiyu in 1989 and became a manufacturer/retailer for the planning, development, production, distribution and sale of MUJI products, which include diverse necessities such as clothes, household articles and food. MUJI aims to offer a “simple, pleasant lifestyle at reasonable prices” by making the best use of the materials while considering environmental issues. The company has over 700 stores in 27countries and areas, including Japan.