JSW Cement unveils its first priority store in Kolkata
By Nabamita Chatterjee | Vjmedia Works | July 21, 2017
The company plans to have more such exclusive stores in West Bengal and this will also help the strategic positioning of the brand. The touch-points will help them amplify their retail presence and allow them to cater to the masses.
JSW Cement recently launched its 1st Priority Dealer Store in West Bangal, Kolkata. The launch took place in their first Priority Dealer Store - Mondal Enterprise situated at Krishnapur, Hanapara. JSW Cement aims to aggressively build up extensive network of dealers across the state. The company made a very bold move by deciding to identify certain key retail counters and dealers as Priority Dealers and making them as exclusive JSW Cement Priority Dealer Stores which is being designed as per their guidelines. As one of the major players in the industry, JSW Cement has started a new trend by launching this store. The industry stalwarts seek to reap the benefits from these distinctive stores before other players enter the segment. It will also give them a head start in capturing maximum market share.
At the launch occasion of JSW Cement’s entry into the eastern market Parth Jindal, MD, JSW Cement said “JSW Cement is now one of the fastest growing cement companies in India. We have a strong presence across the Southern Market, Maharashtra, Goa and Orissa. With East as a new addition to our map, we are looking further to increase our network and reach out to new customers. We hope to expand our horizons in the industry and take JSW Cement to greater heights in the region.”
Pushp Raj Singh, CMO, JSW Cement said “The company plans on taking 150 such counters this year. The approximate cost for these 150 stores would be around 3 crores. We would also invest in giving a complete makeover to these stores. The Priority Dealer Stores will not only give makeover but would also offer value added services to its customers. These services will be available at their doorstep or they can visit the Priority Dealer Store to get the best customer experience”