Karl Lagerfeld announces collaboration with Cover Story
By Retail4Growth Team | June 03, 2019
Karl Lagerfeld’s retail experience includes over 100 monobrand stores worldwide, with key locations in Paris, London, Munich, Moscow, New York, Dubai and Shanghai.
Iconic fashion brand Karl Lagerfeld and Future Group’s fashion brand Cover Story have collaborated to introduce a special edition collection of women’s ready-to-wear and accessories for FW19 and SS20, exclusively in India. Available at select Cover Story store across the country, the collection will feature a range of looks for weekdays at the office and weekend evening out.
“As the Karl Lagerfeld business expands globally, we are constantly working to bring our iconic styles to new territories and regions,” said Pier Paolo Righi, CEO of Karl Lagerfeld. “Expanding into India, through our partnership with Cover Story, is an exciting opportunity to engage with new consumers and inspire them through the World of KARL experience.”
“We are honored to collaborate with Karl Lagerfeld and share the brand’s trademark Parisian aesthetic with Indian consumers,” said Manjula Tiwari, CEO of Cover Story. “We feel deeply privileged to have commenced this partnership prior to Karl’s passing earlier this year. The collection will celebrate his trademark aesthetic that’s timeless and sophisticated with a rock-chic edge.”
Cover Story is India’s first fast-fashion brand, with a design office based in London. It is known for bringing global fashion and trends to the Indian market, with a mission to deliver new collections every week.
Driven by consumer engagement, Karl Lagerfeld’s retail experience includes over 100 monobrand stores worldwide, with key locations in Paris, London, Munich, Moscow, New York, Dubai and Shanghai. The brand further connects with consumers through a premium wholesale distribution network in Europe, the Middle East and Asia. The global flagship store on karl.com reaches 96 countries.
The store by Future Style Lab will be launching its new store at Phoenix Market City in Bangalore and is the brand’s 28th exclusive store in India
Future Style Lab discloses their plan to be present through 50-60 EBOs of Cover Story in another 3 years, while their other brand Ancestry will target top 10 cities of India having stores in both mall and high street locations.
Cover Story launched its flagship store at Ambience Mall, Gurgaon. Spread over 2000 sq.ft area, the store consists of women’s apparel, accessories, shoes and more.