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Karl Lagerfeld announces collaboration with Cover Story

By Retail4Growth Team | June 03, 2019

Karl Lagerfeld’s retail experience includes over 100 monobrand stores worldwide, with key locations in Paris, London, Munich, Moscow, New York, Dubai and Shanghai.

Cover StoryIconic fashion brand Karl Lagerfeld and Future Group’s fashion brand Cover Story have collaborated to introduce a special edition collection of women’s ready-to-wear and accessories for FW19 and SS20, exclusively in India. Available at select Cover Story store across the country, the collection will feature a range of looks for weekdays at the office and weekend evening out.

“As the Karl Lagerfeld business expands globally, we are constantly working to bring our iconic styles to new territories and regions,” said Pier Paolo Righi, CEO of Karl Lagerfeld. “Expanding into India, through our partnership with Cover Story, is an exciting opportunity to engage with new consumers and inspire them through the World of KARL experience.”

“We are honored to collaborate with Karl Lagerfeld and share the brand’s trademark Parisian aesthetic with Indian consumers,” said Manjula Tiwari, CEO of Cover Story. “We feel deeply privileged to have commenced this partnership prior to Karl’s passing earlier this year. The collection will celebrate his trademark aesthetic that’s timeless and sophisticated with a rock-chic edge.”

Cover Story is India’s first fast-fashion brand, with a design office based in London. It is known for bringing global fashion and trends to the Indian market, with a mission to deliver new collections every week.

Driven by consumer engagement, Karl Lagerfeld’s retail experience includes over 100 monobrand stores worldwide, with key locations in Paris, London, Munich, Moscow, New York, Dubai and Shanghai. The brand further connects with consumers through a premium wholesale distribution network in Europe, the Middle East and Asia. The global flagship store on karl.com reaches 96 countries.

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