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‘Let’s use the opportunity to empower retail’: Huzefa Merchant

By Retail4Growth Team | April 02, 2020

India will be under lockdown for three weeks to limit the spread of the novel coronavirus in the country. Thousands of companies have stopped production activities in the nation and remain uncertain about future activities.

Retailers dealing in non-essential goods are taking this time to work on different business strategies and business ideas. In a special interaction with Retail4Growth, Huzefa Merchant, Founder INSYNC Shop Fittings shares his take on how to overcome challenges of Covid-19 lockdown

Huzefa MerchantWhile these are the toughest of times and they might seem very discouraging, we shouldn’t forget that there’s ‘opportunity in every adversity’. We might be working from home, away from our teams and not at our highest efficiency, yet our minds and intellect are with us and we have been gifted the time and opportunity to use it with greater focus, without the humdrum of everyday operations.

Besides using this time to re-tune with our loved ones, this time can also be best utilised to create new products and business strategies. I believe strongly that if we use this gift of time we will influence a faster recuperation of both our organisations and the society on the whole. So let’s use this opportunity to empower the future of retail and bounce forward stronger and towards a better future.

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