Malu Wilz to open 6 exclusive kiosks in Indian metros
By Satarupa Chakraborty | October 07, 2017
The German cosmetics brand plans to further open 120 POSs by next year
German skin care brand, Malu Wilz makes its debut in India this October, partnering with Mumbai-based Kaunis Marketing Group. The brand is slated to open 6 exclusive mall kiosks in major metros like Chennai, Hyderabad, Kolkata, Delhi, Mumbai and Bangalore by end of November. Going forward, the brand has plans to set up 120 POSs including EBOs and their presence as SIS format in leading large format stores. The stores fixtures are manufactured by Delhi-based VDIS.
Malu Wilz has a presence in over 1000 studios (Skin care cosmetics) in Germany along with a distribution reach in 28 countries worldwide. Speaking about the launch in India, Claudia Steinberger, Managing Director, Malu Wilz said, “India is a potential market for global brands and conditions are congenial. We are excited to be finally present here. Malu Wilz aims to make every woman feel more beautiful with its high-quality skin care and treatment products. With Kaunis as our partner, we are hoping to have a robust opening in the Indian market.”
Talking to Retail4growth, Ajay Ghooli, Managing Director, Kaunis, said, “We at Kaunis are excited to introduce Malu Wilz to India. Earlier this year, we brought colour cosmetics brand BeYu to India and we expect to do lot of cross-selling for these two brands which are skincare and cosmetics. Although these initial 6 kiosks will determine Malu Wilz’s stance in Indian market, we plan to open 25 exclusive kiosks by next year.”