Max expands its retail footprint with a new store in Pune
By Retail4Growth Team | October 23, 2019
Spread over 11,700 sq. ft. area, the new store ensures an effortless shopping experience for customers by offering wide range of latest fashion merchandise, spacious trial rooms and state-of-the-art digital interface.
Max Fashion, a fashion brand, launched its new store at Elpro City Square mall, Chinchwad, Pune. Spread over 11,700 sqft area, the new store offers wide range of latest fashion merchandise, spacious trial rooms, state-of-the-art digital interface and a more convenient billing process design, thus, ensuring a wholesome and effortless shopping experience for its customers.
Devesh Kumar, AVP - West, Max Fashion said, “We are excited about the grand opening of the Max Store at Elpro City Square mall and we believe the market is ideal for our brand which sets the newest styles and trends. So please come and be astonished at Max. Max look good, feel good.’’
Max Fashion, known for ‘everyday fashion’ is the biggest fashion brand across Middle East and India. Opening its first store in Middle East in 2004, brand has grown at a phenomenal pace and now has presence across 19 countries. In India, currently it has more than 300 stores with presence across 100+ cities; it has become the biggest fashion brand not only in Middle East, but also in India in the short period of time it has been here.
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The retail chain has revamped its display and communications adding digital touchpoints, cluster mannequins, inventory capacity and tech interfaces and will soon take the experience to 10+ stores across the country.
The Max store on Amazon Fashion will launch with the latest selection of seasonal fashion and trends from their Autumn ‘19 collection.