Presto plans to have 200 stores by March 2018

Presto, the personalized gifting brand is on an expansion spree. Recently they opened their new store at Down Town Mall in Newtown, Kolkata. The store focuses on the varied assortment of the brand, having all customized gifting solutions as well as the new interior décor solutions provided by them. Anurag Poddar, Director of Presto shares, “As recently we have entered into the interior space we are now considering at aggressively marketing it. We are giving customized wall paper, wooden flooring, wall tiles, furniture, visual merchandising products like lamps etc. which can be of any size with any sort of image or theme as per the needs of our customers. The objective with our interior solutions is to give the customers a look & feel know-how and they themselves can pick and choose and sort of Do-it-Yourself for their homes or showrooms or offices.”

Presto follows two retail models of having exclusive company owned stores as well as expansion through franchise model. They have more than 20 EBO’s in Kolkata located at popular malls of the city and in the high streets as well. Apart from this they take the franchise route for their retail expansion in the other states. “We will be opening another 4-5 stores in Kolkata and Southcity Mall is one of them. For rest of India we are going to continue the expansion and by the end of this fiscal the total store count will go beyond 200,” adds Anurag.