Project Eve opens its store in Bangalore

Project Eve, an experiential retail format dedicated to women by Reliance Retail, opened its second store in the country at Jayanagar, Bangalore. The multi brand store that also houses Cafe Noir and Bounce salon opened its Bangalore store in a unique way - a panel discussion with city-based women achievers from different walks of life. Located on the busy high street on Jayanagar 4th block, the store is spread over four levels and caters to strong independent women, offering a wide range of apparel, footwear, accessories, beauty products and more.

The store offers great shopping experience through its elegant soft ambience, in-store salon, cafe, personal stylist, plush trial rooms with day & evening light modes, charging dockets and a lounge area.

The store was launched by popular movie star Tamannaah Bhatia, who also interacted with the guests and shared her fashion inspiration and advice.

In a pioneering effort to offer an exclusive experiential retail format to women, Reliance Retail in June launched PROJECT EVE at Inorbit Mall Malad, which spans across 10,000 sq ft. Reliance Retail has aggressive plans of expansion for the new premium retail format in top 10 cities across the country.