Simba Toys launches its fourth store in Mumbai

Simba India, a subsidiary of Simba Dickie Group, Germany, one of the world's largest toy manufacturers, launched its fourth retail outlet in Mumbai. Simba India is targeting to become the largest toy retail chain in India in the next couple of years with plans to open 20-25 stores every year. "Toys contribute to child development and play is an essential part of growing up. However, toys have to be safe for children to play with. Our aim is to expand our footprints across India to ensure every child play with a safe toy," shared Shree Narayan Sabharwal, Business Head, Simba Toys India.

Spread over an area of 600 sq. ft. Simba Toys' new retail outlet in Khar features popular international toys along with other kids items like bags and trolleys and many more. Simba is also the license owner for iconic brands like The Amazing Spiderman, Disney Princess, Futbol Club Barcelona (FCB), Dora, Mickey, Batman vs Superman (Movie) etc., the merchandises of which are housed in the store.

The store has been designed to give kids free access to toys. "Simba is positioned as the neighbourhood toy store making good quality safe toys that are easily available to the conscious and informed consumers. Idea is to provide a unique and delightful toy experience to the both kids and the parents,” further shared Sabharwal.